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7 Awesome Examples of Remarketing in Retail

7 Awesome Examples of Remarketing in Retail

Content Marketing Specialist, Nash Pervin, is here to showcase seven awesome examples of remarketing done right in retail!
Remarketing has skyrocketed as one of the most valuable and effective strategies ever introduced into marketing. And that’s especially important since now we’re seeing cart abandonment rates as high as 73% in North America alone. Becoming increasingly aware of this problem, the retail industry has turned to remarketing to revolutionize their marketing strategies and today, we see some of the most well-known brands taking in these very solutions.
With that being said, let’s dive right into looking at some of these brands and rave over seven of the awesome examples of remarketing campaigns in retail!

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Should You Discount in Cart Abandonment Emails?

Should You Discount in Cart Abandonment Emails?

It’s time for another discounting debate! In a blog from our archives, we look at how using  incentives in cart abandonment emails could end up doing more harm than good.
Price is one of the main reasons a customer may choose not to purchase a product online.
Think about your own shopping experiences. Those boots you’ve been dying to buy are just too expensive… so you wait. For what? You wait to see if the price changes; maybe the boots go on sale, maybe you get a coupon. You have an internal debate with yourself about whether or not you really need them!
mid-voucher
As a retailer, you then ask yourself, how can I get these customers to return and make their purchase? Give them a discount! Free shipping! Here’s a coupon code! Buy now and receive a free gift! Offer them something and they’ll come back….right?? Wrong!

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5 Epic Stats from Black Friday and Cyber Monday

5 Epic Stats from Black Friday and Cyber Monday

With the dust from the two biggest shopping dates of the year settling, Matthew Martindale highlights some post carnage stats.
We knew it was coming. We all prepared. Retailers stocked their shelves (digital or physical) and web hosts laid down sandbags. With more global retailers than ever getting involved, the Black Friday / Cyber Monday combo was bound to be a bumper one!
With Amazon witnessing an 83% increase in traffic on last Black Friday, it was a pretty great period across the board for retailers selling online. We’ve highlighted our favorite stats from a crazy few days of festive sales and bargains aplenty (no rioting here though!):

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