There is a reason why businesses are investing heavily in customer behaviour prediction – customer insights are guiding almost all business processes.
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There is a reason why businesses are investing heavily in customer behaviour prediction – customer insights are guiding almost all business processes.
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Recognising where visitors are in their ecommerce customer journey, and how you can take them to the next stage can be a challenge. While some visitors may need no help at all; some need reassurance that they’re making the right choice.
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Discounts are a common tactic used by online retailers, but is there a risk that customers are being trained to look for them? Should they be a feature of cart abandonment emails?
In a nutshell, people are deliberately abandoning purchases in the belief that a shopping cart abandonment email will follow with a nice discount for them, and it is this that is pushing up abandonment rates. However, offering promo codes and discount do increase conversion rate so this is a double-edged sword.
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In this post, we look at browse abandonment, how it affects ecommerce sites, and what you can do about it. When a visitor lands on your website, views product or category pages, but leaves without adding any items to their cart, this is what we call browse abandonment.
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Some key digital Trends in the online travel industry, including digital travel trends, how customers research travel purchases, and more.
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In this post we’ll be looking at five A/B tests which could optimise your Cart Abandonment Emails, along with some tried and tested tips to help you along the way.
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Some of the most important metrics for retailers to track on Google Analytics, from traffic numbers to cart abandonment.
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It’s no secret that consumers are evolving rapidly. They have become more demanding, impatient, and at the end of the day, quite spoiled for choice.
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