Taken from a consolidation of statistics from over 500 global brands, our quarterly remarketing report looks at all the key cart abandonment and remarketing stats from January, February and March 2015:
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A Cure for Your Holiday Hangover
For e-commerce marketers, Q1 isn’t always greeted with confetti and champagne toasts. This time of year historically signals a sales slump, as the hustle and bustle of the holidays subsides. And while some of the slow down may be inevitable, all hope isn’t lost.
Savvy digital marketers are dampening the impact to their bottom line with increased customer engagement. Instead of succumbing to the holiday exhaustion, they are giving web visitors the remarketing attention needed to pull them back and compel them to complete their purchase.
The flurry of activity and sales may have leveled off, but your customers are still there… and they’re still listening. While click rates fell slightly in Q1, open rates actually increased to 44%.
At the same time, the value of each cart abandonment email sent also increased from $7.48 to a whopping $8.21 in Q1, further proving the effectiveness of these highly relevant remarketing messages. (See more email marketing stats here).
Editors, writers and fellow e-commerce enthusiasts: You’re welcome to use this data on your own website, provided it is attributed prominently with a link back to this page. Thank you!