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Countdown Timers

Add urgency to the purchase process

Using Countdown Timers, you can highlight how long is left until the end of a sale or the deadline for a delivery day. You’ll provide a helpful dose of urgency to your visitors and persuade shoppers to buy before it’s too late.

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Countdown Timers Example

How it works

Countdown Timers can be triggered and displayed in a number of ways.

Progress Bar Example


Countdown timers can be shown when a shopper lands on a page, or when they’ve been inactive for some time. They can also be shown in response to exit intent, or when users click a certain button on a page.


Countdown Timers can be displayed through subtle notifications which influence the user, or more persistent overlays or takeovers.

Sales periods

Countdown timers work perfectly during busy sales periods, to highlight key offers and end dates.

What Are Countdown Sales Timers

A countdown timer is an active countdown clock either in your cart abandonment emails or on-site that reminds your customers of when a key date is. This is a core conversion rate optimisation service, which encourages online shoppers to make a faster decision on the purchases they’re considering.

shopping cart abandonment is going to happen. But by using tools like Countdown Timers within these emails or on-site can improve your conversion rates. Understanding the specific needs of your customers and when the best days for ecommerce sales are you can position your CRO features accordingly and turn more browsers into buyers.

How Do Countdown Timers Increase Online Sales

Countdown Timers are an excellent way to create urgency, providing customers with useful information which affects their decision to buy.

Retailers such as fashion retail ecommerce brands can use Countdown Timers to convey key information, such as the time left before the end of a sales period, or for offers such as next day delivery.

The power of the countdown timer is that the ticking down of the clock adds extra urgency in the mind of the shopper. It’s a clear visual cue that time is running out and this can become a key factor in their purchase decision.

Countdown Timers work well when they offer useful information to customers – that a sale will end soon, or perhaps that they have an hour left to order if they want their purchase to be delivered the next day.

They can be used where customers are considering a purchase, such as ecommerce product pages, or during checkout. Countdown Timers are also shown when customers are about to abandon the site, to encourage them to continue with a purchase.

Countdown Timers can be effective at any time, but can also add an extra edge when used in key sales periods, when offers are often time-limited. For example, we found that using timers during the Black Friday sales period led to a 30% increase in click rates and a massive 200% increase in conversions.

When To Use Countdown Sales Timers

Countdown timers are a great way to optimise your marketing strategy in busy sales periods such as Black Friday. Conveying a sense of urgency is a powerful strategy because shoppers want to make sure they don’t miss out on the product. However, countdown timers are a good way to provide value to your customers by giving them key information about your online deals.

Use countdown timers in time sensitive periods to deliver useful messages about your exclusive offers. The obvious part of your site to include countdown timers is where the user is considering making a purchase such as product pages or checkout pages. Using Countdown Timers in the right areas of your purchase funnel enables your to optimise your ecommerce checkout process.

At SaleCycle we use countdown timers at different user behaviour triggers, for example when a user lands on the page or if they have been inactive for a period of time.

Adding a countdown timer to your basket abandonment emails is also a smart way to aid conversions. Remind a customer of the product they have left behind while also highlighting that the price they browsed that product at could be ending soon. Research shows that customer retention is responsible for the main portion of revenue or the majority of businesses.

The Benefits of Countdown Sales Timers

We have had great success implementing countdown timers for our clients. Recently, during Black Friday we used user behaviour triggers like leaving intent to include countdown timers and messaging. This led to a 30% increase in click rates and a massive 200% increase in conversions. Our countdown timers: Black Friday case study from 6 clients saw click through rates in online sales recovery emails increase by 231% with overall conversion rate improvements of 200%.

Visit the SaleCycle Blog for more tips and advanced digital marketing strategy reports.

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