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Email Split Testing: As Simple as A & B

Three great little email split testing stories…
Picture the scene: Your cart abandonment campaign is up and running and the SaleCycle elves are busy at work retargeting your customers and recovering those pesky abandoned carts…
But what’s next? How about a bit of optimisation to help you recover even more sales!
A/B testing is a relatively simple way to grow and optimise your campaign, whether you’re looking to improve open rates or simply change your tone of voice, testing is a great way to ensure your campaign is performing to it’s full potential!
Three SaleCycle clients have kindly allowed us to share their split testing stories, describing the testing carried out and the all important findings. Here’s the tale of three tests…

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