In this video, SaleCycle Video Marketing Manager Chris Gascoigne looks into the reasons for cart abandonment.
Cart abandonment can be an issue for retailers, though it’s one which retailers can address with the right tactics.
Marketing Assistant, Nic Weschenfelder, shares 7 top tips to creating the perfect Abandonment Survey.
Surveys are fast becoming a valuable part of a customer’s online journey. But getting your customers to answer them, before hitting that dreaded “x” button, is a bit of an art. (more…)
The travel industry spends billions of dollars every year driving traffic to their websites, yet 81% of visitors leave before completing their booking. SaleCycle decided to take it upon themselves to tackle this problem and figure out the root of this conundrum!
For marketers working in online travel – whether it be an airline, hotel, online traveling agent, cruise or car rental brand, booking abandonment can be a real hassle. Especially if those abandoning consumers don’t return to complete their bookings.
Out to solve the greatest of predicaments, SaleCycle embarked on the first survey of its kind, to ask and figure out why it is that we abandon our bookings.
Katie presents (and has created by hand!) SaleCycle’s latest infographic which sums up our journey and highlights a significant milestone!
For the past 5 years, SaleCycle has been tracking online cart abandonments – more than 1 billion of them in fact. We thought it was about time we shared what we’ve learned from all that data.
So here are the top ten headlines(in both video and infographic form):
Guest blogger, Jon Williams from Teradata, updates us on the changes in the world of email from the view of one of the world’s largest big data firms!
Communicating with customers has taken a far more sophisticated approach in recent years as the amount of data available to marketers has increased. While this presents many opportunities for those looking to increase brand loyalty and drive online sales, success only really comes when you truly understand the customer, and more importantly, know how and when they want to hear from you.
Email offers real value for retailers looking to increase customer engagement, whether that’s through sending newsletters, personalized offers or recommendations based on previous shopping habits.