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Why Do Some Brands Choose Not to Take Part in Black Friday?

Why Do Some Brands Choose Not to Take Part in Black Friday?

It was already a well-established tradition in US, but Black Friday seems to have made its home in the UK too over the last three years.
Now, it almost seems compulsory for retailers to take part. Back in 2014 it mainly revolved around electrical deals, but now most high street retailers are involved. Even automotive brands like BMW have Black Friday ‘events’.
BMW BF
However, there are some well-known retailers which have decided to sit it out while their (in some cases at least) rivals offer discounts.
These retailers include:

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5 Epic Stats from Black Friday and Cyber Monday

5 Epic Stats from Black Friday and Cyber Monday

With the dust from the two biggest shopping dates of the year settling, Matthew Martindale highlights some post carnage stats.
We knew it was coming. We all prepared. Retailers stocked their shelves (digital or physical) and web hosts laid down sandbags. With more global retailers than ever getting involved, the Black Friday / Cyber Monday combo was bound to be a bumper one!
With Amazon witnessing an 83% increase in traffic on last Black Friday, it was a pretty great period across the board for retailers selling online. We’ve highlighted our favorite stats from a crazy few days of festive sales and bargains aplenty (no rioting here though!):

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