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3 Tactics for a Brilliant Black Friday

Marketing Manager, Jack Ford, takes a look at three tactics e-commerce brands can use for a successful Black Friday. To help you make the most of of this event, here are three of the most effective Black Friday Behavioral Marketing tactics. [one_half] 1 Create Urgency The Black Friday sales are all about the urgency of […]

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5 Epic Stats from Black Friday and Cyber Monday

With the dust from the two biggest shopping dates of the year settling, Matthew Martindale highlights some post carnage stats. We knew it was coming. We all prepared. Retailers stocked their shelves (digital or physical) and web hosts laid down sandbags. With more global retailers than ever getting involved, the Black Friday / Cyber Monday […]

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