In this article, we look at how retailers can use different email acquisition strategies on site to build a strong email database.
Our Product Marketing Manager Katie Ash looks at some excellent examples of on-site messaging…
On-site messages are becoming an increasingly familiar part of the online shopping experience. After fighting the competition to attract visitors to their sites, online retailers are becoming smarter about how they can make sure these shoppers stick around and buy.
Whether using on-site messages to make an announcement, collect more email addresses, or provide customer service, their intent is to enhance the customer experience online and turn more visitors into customers.
Check out these seven examples of on-site displays that increase online conversions.
This week sees the launch of SaleCycle’s Hall of Fame, in which we showcase the most innovative and effective uses of our technology by our clients.
The first client to be featured is Matalan, which used On-Site Remarketing in a different way than usual. Matalan produced ‘The Show’, an online series on fashion trends presented by Denise van Outen.
Using SaleCycle’s On-Site Remarketing tool Matalan showed an intelligent overlay to visitors who had finished watching an episode, offering the carrot of a VIP prize and collecting their details to be fed back to Matalan’s database automatically.
In this on-demand webinar, we discuss with Reevoo the challenges the finance sector faces and how User Generated Content and Behavioral Marketing can help build trust and improve the customer journey.
SaleCycle’s Marketing Assistant, Nic Weschenfelder shares 3 tips to add urgency to the customer journey.
In this on-demand webinar, we challenge the idea that customer journeys need to be complicated and aim to prove that you can keep it simple and still win big!
Marketing Coordinator Amnah Sultan showcases her top five favorite On-Site Remarketing Displays and tells us why they excel in aesthetics and with conversions!
Aesthetics. It’s a word most often bypassed and not really used as a part of a marketer’s lingo. However, it’s the very crux of what makes visual marketing content appealing to consumers today. It has the ability to captivate visitors at first glance. It can work to enhance your customer’s visual experience and activate their visual sensory receptors in a way that works for your brand. And ultimately, they can see the display in an appealing way and engage with it accordingly! (more…)
Chief Revenue Officer, Matt Cox, spills the beans and shares the top 5 reasons why he abandons online purchases… see if you agree!
It’s probably the question we get asked more than any other at SaleCycle, but it’s also one that all of us – as consumers – can relate to as well! So I decided to put together the 5 main reasons I would abandon a purchase online. And as you’re reading through, be honest with yourself, how many of them ring a bell?
EMEA Marketing Manager, Jack Ford, explains how SaleCycle are helping existing client Matalan with their charity campaign for Alder Hey Children’s Hospital.
UK fashion retailer Matalan have just launched their “Beanie vs Bobble” charity campaign and it’s already sweeping through the country. They are raising funds for Alder Hey Children’s Hospital, which cares for over 270,000 children from right across the UK, by selling Beanie and Bobble hats.
When we heard about the campaign we immediately offered our support and have donated our remarketing services to ensure that as many online shoppers as possible are made aware of the Beanie vs Bobble campaign.
This year’s campaign follows the success of Matalan’s 2014 Alphabet Scarves, which last year raised more than £650,000 for Alder Hey.