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Tag: booking abandonment

10 Tips for Better Booking Abandonment Emails

10 Tips for Better Booking Abandonment Emails

by Graham Charlton

More than 81% of online travel bookings are abandoned before completion, but not necessarily lost forever. Here’s what we recommend you do next…
Customers abandon bookings for various reasons, and those that are researching, carrying out some price comparison, or checking with other travellers can be tempted back to their bookings.
It can just require the right prompt, such as an email reminding customers about their booking. Indeed, 87% of the consumers we surveyed said they would consider returning to an abandoned travel booking.
But what makes an effective booking abandonment email? Here are ten ideas…

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Does Peak Season For Travel Brands Still Exist?

Does Peak Season For Travel Brands Still Exist?

by SaleCycle

Marketing Manager (and keen flight, hotel and hire car booker) Jack Ford, takes a look at the famed ‘peak seasons’ for the travel sector to find out if they still exist when booking a trip is always just a click away.
It has long been held as an accepted truth that the travel industry sees a peak in business at the start of the year.
It coincided with January sales, when shoppers flocked to the high streets and malls to grab too-good-to-miss deals.
But now that cheap travel is available all day, every day at just the click of a mouse or the tap of the screen, is January still a big deal?

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A Beginner's Guide to Behavioral Marketing for Airlines

A Beginner's Guide to Behavioral Marketing for Airlines

by SaleCycle

Content Marketing Specialist, Nash Pervin, is here to share five surefire ways the airline industry can utilize Behavioral Marketing to their advantage.
The art of Behavioral Marketing is an interesting one to say the least. It studies your customers to better understand their behaviors, their tendencies and more importantly, their needs. Which in return, increases conversions, sales and creates loyal customers simply because you’ve taken a step back and understood what’s valuable to them in their journey.
With peak travel season upon us, we turn our attention to the airline industry to see five ways Behavioral Marketing can help optimize bookings and keep your flights full!

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Should You Discount in Cart Abandonment Emails?

Should You Discount in Cart Abandonment Emails?

by SaleCycle

It’s time for another discounting debate! In a blog from our archives, we look at how using  incentives in cart abandonment emails could end up doing more harm than good.
Price is one of the main reasons a customer may choose not to purchase a product online.
Think about your own shopping experiences. Those boots you’ve been dying to buy are just too expensive… so you wait. For what? You wait to see if the price changes; maybe the boots go on sale, maybe you get a coupon. You have an internal debate with yourself about whether or not you really need them!
mid-voucher
As a retailer, you then ask yourself, how can I get these customers to return and make their purchase? Give them a discount! Free shipping! Here’s a coupon code! Buy now and receive a free gift! Offer them something and they’ll come back….right?? Wrong!

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5 Reasons People Abandon their Shopping Cart

5 Reasons People Abandon their Shopping Cart

by SaleCycle

Chief Revenue Officer, Matt Cox, spills the beans and shares the top 5 reasons why he abandons online purchases… see if you agree!
It’s probably the question we get asked more than any other at SaleCycle, but it’s also one that all of us – as consumers – can relate to as well! So I decided to put together the 5 main reasons for online shopping cart abandonment I would abandon a purchase online. And as you’re reading through, be honest with yourself, how many of them ring a bell?

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What is On-Site Remarketing?

What is On-Site Remarketing?

by SaleCycle

EMEA Marketing Manager, Jack Ford, tackles On-Site Remarketing. What it is. What it isn’t. And how, when used properly, it can help you deliver the content your online customers are actually craving!
On-Site Remarketing aka retargeting ads, pop-ups, light boxes… right? Wrong. While commonly considered all one and the same, On-Site Remarketing is an art and science in its own right.
On-Site Remarketing helps you identify the moment someone is lost or about to leave your site. It involves the use of on-screen messages to help these visitors continue on your site or encourage them to enter an email address to receive more information.
For example, this short video from fashion brand Matalan, shows an example of an On-Site Remarketing displayed on the checkout page as the visitor is about to leave:

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