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[Video] What Is Cart Abandonment?

What is Cart abandonment? Well, Cart abandonment occurs when a visitor adds item(s) to their online shopping cart, but exits without completing the purchase. In this 90 second video, SaleCycle’s Chris Sheen tells us more… Video Transcription Put simply, cart abandonment occurs when someone adds something to their shopping cart online, but then leaves the website […]

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Should You Discount in Cart Abandonment Emails?

It’s time for another discounting debate! In a blog from our archives, we look at how using  incentives in cart abandonment emails could end up doing more harm than good. Price is one of the main reasons a customer may choose not to purchase a product online. Think about your own shopping experiences. Those boots you’ve been dying to buy […]

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Meet the Marketer: Skiddoo

For our latest in the Meet the Marketer series, we sat down with Katie Meade-King, Digital Marketing Manager at Skidoo for 7 questions in 7 minutes. We spoke to Katie about the role she plays in making dream holidays a reality. Skiddoo is an online travel agency, founded on the belief that travelling is the […]

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5 Things You Didn’t Know About Remarketing at Christmas

Charles Tidswell delves into the data and finds some interesting insights on consumer behavior during the festive period. Shopping site traffic during seasonal periods increases significantly, but what more does that tell us? We did an analysis of last year’s festive sales and gathered some intelligence that can be leveraged to improve engagement and increase online sales this […]

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[Infographic] The Remarketing Report – Q3 2015

[two_third] More Recent Stats Are Available! There is a more recent version of this infographic! Just hit the button » [/two_third][one_third_last]Get the Latest Stats[/one_third_last] An infographic summarizing the key shopping cart and booking abandonment stats from Q3 2015 and corresponding email remarketing rates. Taken from a consolidation of results from over 500 global brands, our […]

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7 Cart Abandonment Email Headlines We Love

Content Marketing Specialist Nash takes us through her 7 favorite email remarketing headlines and what makes them so great! Great email remarketing means getting your customers attention… and fast. And while the focus is often on subject lines to get emails opened, we’re going to take you one step further! Inspired by some of our favorite […]

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Remarketing Revealed: Scudetto Japan

After partnering with Scudetto at the end 2014 to help bring remarketing solutions to the Japanese market, we decided to check in and see how some of the regions most well-known cosmetic and apparel brands are faring… So we caught up with Keita Hosoe, Founder and CEO of Scudetto, to get his insights on the […]

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What is On-Site Remarketing?

EMEA Marketing Manager, Jack Ford, tackles On-Site Remarketing. What it is. What it isn’t. And how, when used properly, it can help you deliver the content your online customers are actually craving! On-Site Remarketing aka retargeting ads, pop-ups, light boxes… right? Wrong. While commonly considered all one and the same, On-Site Remarketing is an art […]

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