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The Ecommerce Customer Journey Checklist

A checklist with some of the key features ecommerce sites can use to encourage shoppers to complete a purchase.  Lots of shoppers head to a retailer’s website, add products to their carts, but decide to leave the purchase at the last minute. That is called cart abandonment, and online retailers hate it… According to our […]

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7 Awesome Examples of Remarketing in Retail

Content Marketing Specialist, Nash Pervin, is here to showcase seven awesome examples of remarketing done right in retail! Remarketing has skyrocketed as one of the most valuable and effective strategies ever introduced into marketing. And that’s especially important since now we’re seeing cart abandonment rates as high as 73% in North America alone. Becoming increasingly […]

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[Video] SaleCycle Stories: BT

Anna Hughes, Senior Online Marketing Manager at BT explains how they worked with SaleCycle to tackle their cart abandonment challenge and increase online sales. Anna explains why email remarketing is so important to one of Europe’s largest Telecommunication companies and how it has helped BT to increase online sales and improve customer experiences in the process. […]

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5 Things You Didn’t Know About Remarketing at Christmas

Charles Tidswell delves into the data and finds some interesting insights on consumer behavior during the festive period. Shopping site traffic during seasonal periods increases significantly, but what more does that tell us? We did an analysis of last year’s festive sales and gathered some intelligence that can be leveraged to improve engagement and increase online sales this […]

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7 Steps to a Checkout Funnel that Converts

Marketing Specialist Nash is back and this time she’s tackling the online checkout process with 7 optimization steps! I can’t speak for everyone, but there have certainly been times when a long, overly complicated checkout process (I nearly had to paddle through) turned me away from completing my purchase. Why is this so long and […]

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