The travel industry has experienced harsh times and a major decline in revenue and sales. This is why it’s even more important to make sure the travel booking process is optimised and to make sure you lower the booking abandonment rate. The lower the booking abandonment rate the more online sales will be made.
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SaleCycle identifies customer behaviour insights for the festive period and the best days for ecommerce sales. December has the second highest online sales volume behind November. Both November and December are way ahead of the rest of the year.
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SaleCycle tracks millions of customer journeys each day, across many different sectors, including fashion, retail and travel. For example, we tracked nearly 500 million customer journeys for Black Friday 2020 alone.
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In this post we’ll look at micro conversions how they can give a broader view of visitor behavior, and some common examples to track.
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In this post we look at five practical ways that brands in the utility sector can use behavioral marketing to make their online customer journey a warmer one.
Whether it’s gas, electricity or water, utilities are set up to make life easier without disruption. However when it comes to striking the right deal, many potential customers may experience a long and difficult customer journey full of complicated industry jargon. The result can often be website visitors left in the cold and marketers left in the dark wondering why these potential customers didn’t make the switch.
By using behavioral marketing campaigns, you can learn from visitors’ online decisions to create a bespoke customer journey that is as simple as a flick of the switch. So here they are, five steps to a warmer customer journey in the utility industry.
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Content Marketing Specialist, Nash Pervin, is here to showcase seven awesome examples of remarketing done right in retail!
Remarketing has skyrocketed as one of the most valuable and effective strategies ever introduced into marketing. And that’s especially important since now we’re seeing cart abandonment rates as high as 73% in North America alone. Becoming increasingly aware of this problem, the retail industry has turned to remarketing to revolutionize their marketing strategies and today, we see some of the most well-known brands taking in these very solutions.
With that being said, let’s dive right into looking at some of these brands and rave over seven of the awesome examples of remarketing campaigns in retail!
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Chief Revenue Officer, Matt Cox, spills the beans and shares the top 5 reasons why he abandons online purchases… see if you agree!
It’s probably the question we get asked more than any other at SaleCycle, but it’s also one that all of us – as consumers – can relate to as well! So I decided to put together the 5 main reasons for online shopping cart abandonment I would abandon a purchase online. And as you’re reading through, be honest with yourself, how many of them ring a bell?
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EMEA Marketing Manager, Jack Ford, tackles On-Site Remarketing. What it is. What it isn’t. And how, when used properly, it can help you deliver the content your online customers are actually craving!
On-Site Remarketing aka retargeting ads, pop-ups, light boxes… right? Wrong. While commonly considered all one and the same, On-Site Remarketing is an art and science in its own right.
On-Site Remarketing helps you identify the moment someone is lost or about to leave your site. It involves the use of on-screen messages to help these visitors continue on your site or encourage them to enter an email address to receive more information.
For example, this short video from fashion brand Matalan, shows an example of an On-Site Remarketing displayed on the checkout page as the visitor is about to leave:
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Nick Codero, Head of Strategic Sales, investigates multi-cycle emails. If at first you don’t succeed, try, try again…
Unless you are living under a rock you are either already working with a provider that helps you retarget customers with remarketing emails after abandonment or you are looking into it. Now that you have started down your path of enlightenment or are looking into what can I do more with my current campaign you are thinking well one email works great, two emails work better, what would 3 emails do….
I know what you are thinking… “I get that we would want to send one email, I can even see two emails, but 3 emails now this is just off the chain.” It’s something that people ask me all the time “What is my return on a 2nd or even a 3rd email if I add this to my campaign. “Will my customers mind? I really don’t want to “spam” them with sends….”.
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