![[Infographic] Cart Abandonment Stats – Q3 2013](https://www.salecycle.com/wp-content/uploads/2013/10/h-wide-infographic-cart-abandonment-2013.jpg)
Cart abandonment rates fell in Q3 2013 with 1.6% fewer shoppers leaving their purchase at the till compared with the previous quarter. Taken from a consolidation of statistics from 200 global brands, our Quarterly Infographic looks at all the key cart abandonment statistics in Q3 2013:
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Three great little email split testing stories…
Picture the scene: Your cart abandonment campaign is up and running and the SaleCycle elves are busy at work retargeting your customers and recovering those pesky abandoned carts…
But what’s next? How about a bit of optimisation to help you recover even more sales!
A/B testing is a relatively simple way to grow and optimise your campaign, whether you’re looking to improve open rates or simply change your tone of voice, testing is a great way to ensure your campaign is performing to it’s full potential!
Three SaleCycle clients have kindly allowed us to share their split testing stories, describing the testing carried out and the all important findings. Here’s the tale of three tests…
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Head of Strategic Sales Nick Cordero asks why it is that he’ll open one email and then delete 5 others!
[one_half]I have had an iPhone 4s for two years now. I resisted for as long as I could and held onto my Droid like it was still cool and very functional, however now that I have joined the revolution I see why people are making the switch.[/one_half]
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At first I thought the apps where the same and the experience was the same on the droid phones as with the iPhone. I will admit now I could not have been more wrong. This really shines through when looking at my emails and how I have noticed that I check my email way more on my phone then on the computer even when the computer is on right in front of me.
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