email remarketing - SaleCycle

Ending the Debate Over When to Send

July 2, 2015 by Katie Ash

Katie Ash finally reveals the correct answer to that age-old email marketing question; when is the best time and day to send your marketing emails?
Timing is a hugely debated issue in the world of email marketing with many theories on when the best time to communicate via email is. Does one day of the week stand out, or perhaps a time of day?

Just ask Google. You’ll be inundated with pages of advice on the ‘perfect’ send time. Not on Mondays; people just don’t like them. Not Tuesdays; stress has set in. Weekends? Nope, too busy. Midday, midweek tended to be the consensus amongst many marketers, so prepare to have your inbox flooded!
One thing everyone can agree on though is that timing is very important. Luckily, with remarketing emails, your customers have already done half of the job for you.

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Remarketing Revealed: The Air Arabia Story

May 29, 2015 by SaleCycle

After the launch earlier this year of our case study with global airline Air Arabia, we wanted to dig a little deeper and get the inside scoop on their success.
So we caught up with SaleCycle Campaign Manager, Oliver Bolton, to get his insight on what makes their On-site and Email Remarketing campaigns so successful, and the tips and tricks he’s learned along the way.

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[Infographic] The Remarketing Report: Q1 2015

April 30, 2015 by SaleCycle

An infographic summarizing the key shopping cart abandonment and booking abandonment stats from Q1 2015 and corresponding email remarketing rates.

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Google Inbox and What It Means for Email Remarketing

March 2, 2015 by SaleCycle

SaleCycle’s Andrei Coconasu looks at Google’s latest offering, Inbox, and how its effects the world of email remarketing.
For the past couple months SaleCycle’s Implementation Team has been testing our emails in Google’s new email client, Inbox. Design-wise, Inbox brings in Google’s new Material Design style, as it has to their other platforms. Animations are smooth, the text is clean and crisp and menu bars are very lively and aggressively coloured; overall it’s very pleasing on the eye! (more…)

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A Fashionista's Guide to Email Remarketing

February 23, 2015 by SaleCycle

SaleCycle’s very own ‘dedicated follower of fashion’ Caroline Fox gives her 5 top tips for making sure your Email Remarketing campaign really stands out from the crowd…
As my husband (and wardrobe!) will confess, I’m a prime target when it comes to alluring fashion advertising and marketing campaigns tempting me to add another item to my collection (especially shoes, a girl can never have too many shoes!). But while I may seem ‘frivolous’ to my husband’s untrained eyes, the key is all in the detail. If a brand hasn’t done its work to allure me, then it won’t get the sale, it’s as simple as that.
The average cart abandonment rate in fashion is around 73%. In an industry where it really is ‘all about the detail’ here are the five key things to consider when creating an email remarketing campaign to tempt these customers back:

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5 Epic Stats from Black Friday and Cyber Monday

December 3, 2014 by SaleCycle

With the dust from the two biggest shopping dates of the year settling, Matthew Martindale highlights some post carnage stats.
We knew it was coming. We all prepared. Retailers stocked their shelves (digital or physical) and web hosts laid down sandbags. With more global retailers than ever getting involved, the Black Friday / Cyber Monday combo was bound to be a bumper one!
With Amazon witnessing an 83% increase in traffic on last Black Friday, it was a pretty great period across the board for retailers selling online. We’ve highlighted our favorite stats from a crazy few days of festive sales and bargains aplenty (no rioting here though!):

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[Infographic] The Retailer's Guide to Remarketing

August 14, 2014 by SaleCycle

A great infographic revealing the opportunity remarketing represents for retailers across the globe.
With 1.15 billion digital consumers flocking online to shop, thing’s are shaping up to what looks like a promising future for global e-commerce. But with the increase in sales, also comes a rise in online cart abandonment.

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[Infographic] 2014 Booking Abandonment Forecast

March 17, 2014 by SaleCycle

A great infographic revealing the latest booking abandonment statistics in travel & leisure.
We recently published our 2014 Cart Abandonment Forecast Infographic which focused on the key metrics relevant to cart abandonment in various retail sub-sectors.
But what about the travel & leisure sector, where a highly competitive market, and typically elongated checkouts and booking processes, mean that booking abandonment rates are higher than abandonment rates for traditional retail sites (74% in travel, compared to 71% in retail for SaleCycle clients in 2013). We’ve broken the travel sector down to look at Airlines, Online Travel Agents (OTAs), Car Hire, Cruises & Ferries, and Hotels & Lodgings.

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Cart Abandonment is on the Increase

March 13, 2014 by SaleCycle

Cart abandonment is on the increase and the trend looks set to continue…
There’s a good chance you’ve done it today.
If not today, then you’ll almost certainly do it later this week and the majority of times you shop online this year.
‘It’ is cart abandonment – the act of putting something in your shopping cart on a website but not completing your purchase – and in 2014 we will abandon a whopping $3 trillion worth of products across the globe.

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