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[Infographic] The Science of Email Split Tests

[Infographic] The Science of Email Split Tests

SaleCycle designer, Andrew Koch, takes us through five email split testing tips to help you boost your opens, clicks and conversions.
The time has finally come for me to cover one of my favorite subjects – email split tests. I will attempt to keep this short, but there is a lot to expose, so this will be broken up into multiple posts where I will explore more split test ideas and results. But first, let’s go back to where it all began.

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Cheat Sheet: 10 Tips to a Great Looking Email

Cheat Sheet: 10 Tips to a Great Looking Email

Web Designer, Ade Adebiyi, is here with a conveniently packed Cheat Sheet to give you the top 10 tips and tricks for a great looking email design that will get your customers clicking!
The funny thing about designing email templates nowadays is that you are guided by a primitive coding style. For me, designing and coding emails is highly rewarding, addictive and most of all exciting! I’m almost always required to think outside of the box.
From visual mock-up’s to coding, everything must be planned carefully and designed to the perfect pixel.
Before I joined SaleCycle, the email designs that I had not given much thought about (I know, terrible) had been the most difficult to code, test and fix. I know this may seem as common knowledge to you, but I have come to the realization that designing email templates and the best newsletter examples is somewhat a form of art.
As part of my recent epiphany here are some helpful tips on how to create amazing looking emails and make them appealing to your consumers!

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