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10 Tips for Better Booking Abandonment Emails

More than 81% of online travel bookings are abandoned before completion, but not necessarily lost forever. Here’s what we recommend you do next… Customers abandon bookings for various reasons, and those that are researching, carrying out some price comparison, or checking with other travellers can be tempted back to their bookings. It can just require the […]

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7 Awesome Examples of Remarketing in Retail

Content Marketing Specialist, Nash Pervin, is here to showcase seven awesome examples of remarketing done right in retail! Remarketing has skyrocketed as one of the most valuable and effective strategies ever introduced into marketing. And that’s especially important since now we’re seeing cart abandonment rates as high as 73% in North America alone. Becoming increasingly […]

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Google Inbox and What It Means for Email Remarketing

SaleCycle’s Andrei Coconasu looks at Google’s latest offering, Inbox, and how its effects the world of email remarketing. For the past couple months SaleCycle’s Implementation Team has been testing our emails in Google’s new email client, Inbox. Design-wise, Inbox brings in Google’s new Material Design style, as it has to their other platforms. Animations are smooth, the […]

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Product Recommendations in Email Remarketing

A true story about product recommendations in email remarketing. One week before my wedding in 2010, my future husband was in a state of panic shopping for my wedding present. I had suggested that a necklace might be an appropriate token, and having previously admired a beautiful black pearl and diamond necklace, he headed back […]

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Email Split Testing: As Simple as A & B

Three great little email split testing stories… Picture the scene: Your cart abandonment campaign is up and running and the SaleCycle elves are busy at work retargeting your customers and recovering those pesky abandoned carts… But what’s next? How about a bit of optimisation to help you recover even more sales! A/B testing is a […]

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How To Treat Your Customers…

Last weekend my husband needed to book a hotel for the night. We elected to book one of the DoubleTree by Hilton properties and we are certainly glad we did. Now if like me you are not too familiar with DoubleTree (although plenty more are popping up), it’s a brand which was acquired by Hilton […]

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