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What Is Browse Abandonment?

In this post, we look at browse abandonment, how it affects ecommerce sites, and what you can do about it.   When a visitor lands on your website, views product or category pages, but leaves without adding any items to their cart, this is what we call browse abandonment. It’s a significant challenge for ecommerce websites with the latest stats from Smart Insights […]

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Five Golden Rules for SMS Marketing

In our latest SaleCycle Academy video, Business Development Manager Leanne Cowans presents five tips to make sure your SMS marketing is effective as it can be… When was the last time you checked your phone… a minute ago? two minutes ago? five minutes ago? If it wasn’t one of those three options I don’t believe you. […]

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Five Ways To Make Your A/B Tests Trustworthy

In our latest SaleCycle Academy video, Aquisition Marketing Manager Bethany McDermott looks at some do’s and don’ts of A/B testing.  Video Transcription A/B testing is all about experimentation. By seeing what effect changes to areas like copy, calls to action and subject lines have, you can see what works best with your audience. A/B tests are easy to carry […]

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Why Will People Give You Their Email Address?

In our latest SaleCycle Academy video, we take a look at email acquisition…  Video Transcription Email is often the most valuable marketing channel for retailers, so it’s important to build and maintain a strong email database. The fact that users have actively signed up signifies that they have some interest in the products or services […]

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What Makes A Great Basket Abandonment Email?

In our latest SaleCycle Academy video, Lauren Stirling looks at the factors that make up a great cart abandonment email.  Video Transcription Ok guys…cold hard truth time….Around 75% of shoppers will leave your ecommerce site with items still in their basket…. I know…how rude! [infogram id=”q1-cart-abandonment-rates-by-sector-q4-2017-1hxj48rzmeq56vg” prefix=”jfX”] Cart abandonment emails are the best way to […]

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What Is Microcopy and How Should Retailers Use It?

In our latest SaleCycle Academy video, Head of Marketing Jack Ford explains how retailers can use microcopy to improve the customer journey.  Video Transcription Microcopy is a name for the small pieces of copy which are used around websites to provide guidance, either to explain a form field or reassure customers about checkout security. This copy, perhaps a […]

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