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What’s The Difference Between Cart Abandonment Retargeting and Remarketing

*Spoiler alert*  There is no difference. Let us explain why.
Cart abandonment can pose a challenge for online businesses. Our latest abandonment stats show that around 79% of people who add an item to their shopping cart don’t complete their purchase in that session.

Now, the first thing to say is that some of this 79% are may never buy, or certainly aren’t looking to buy on that visit.
However, for the majority of the people who abandon on your website, they are putting their hand up and confessing to an interest in your products in general, or specific items they may have browsed.
This kind behavioral data is the stuff of marketer’s dreams, and this is why so many brands use remarketing and retargeting campaigns to reconnect with people who haven’t purchased yet.
As the market develops, it’s at risk of becoming more complicated… with email retargeting and display remarketing… and email remarketing and display retargeting… but what’s the difference?
Well, the two terms (remarketing and retargeting) have been confused over the years.
Some have sought to define remarketing as email-based, while retargeting refers to the use of display ads and networks, but in truth there are no obvious distinctions. Both terms refer to the targeting of shoppers who abandon purchases, using behavioral data from their site visit.
The term remarketing covers more than just abandoned cart emails, while even Google refers to its own product (which uses display) using the term remarketing.
One understanding is that retargeting is serving ads to visitors on third party sites based on cookies, while remarketing is usually carried out via email marketing.
In this blog I will attempt to answer what is remarketing, and any subtle differences between remarketing and retargeting. For the sake of repetition (and typing pain), I’ll take Google’s lead and call it remarketing.

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What Is Browse Abandonment?

In this post, we look at browse abandonment, how it affects ecommerce sites, and what you can do about it.  
When a visitor lands on your website, views product or category pages, but leaves without adding any items to their cart, this is what we call browse abandonment.
It’s a significant challenge for ecommerce websites with the latest stats from Smart Insights – showing that the average ‘add to cart’ rate online is under 10%.

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