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What is Cart Abandonment?

To answer the question, let’s start with a definition of cart abandonment from Webopedia: “Abandonment is an ecommerce term used to describe a visitor on a web page who leaves that page before completing the desired action. Examples of abandonment include shopping cart abandonment, referring to visitors who add items to their online shopping cart, […]

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Why Do People Abandon Shopping Carts?

Using a range of data, including our own customer surveys, we look into some of the reasons for cart abandonment in the retail sector, and how ecommerce sites can minimize this issue.  Here are some of the headline stats from the data: 75.8% of retail shoppers abandon purchases after adding items to their cart. 34% […]

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A Beginner's Guide to Abandonment Surveys

We look at Abandonment Surveys and how they can help retailers to understand more about the reasons for cart abandonment…  Around 77% of visitors who add items to their baskets will abandon the site without making a purchase on the average ecommerce site. This will vary by industry too, with lower rates for sectors like fashion, […]

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Three Things we Learned from Singles' Day 2018

Started in the 90s as an ‘anti-Valentine’s Day’ for Singles’, ‘Double 11’ or ‘Single’s Day’ in China has morphed into an online retailer’s dream. Product Marketing Manager Katie Ash shares the trends we captured from our participating clients during the 11.11 sales. Chinese internet giant Alibaba is responsible for turning a day when single friends […]

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10 Tips for Better Booking Abandonment Emails

More than 81% of online travel bookings are abandoned before completion, but not necessarily lost forever. Here’s what we recommend you do next… Customers abandon bookings for various reasons, and those that are researching, carrying out some price comparison, or checking with other travellers can be tempted back to their bookings. It can just require the […]

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