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18 Email Design Tips for Cart Abandonment Emails

Our Lead Designer Luke Nokes presents some email design tips, looking at layout, imagery and typography. 
I created a document for SaleCycle looking at email design best practices, specifically around cart abandonment emails, though many of these tips apply to email more generally.
The guidelines of best practices in email are vast and varied, but we’ve compiled as much information about the key areas as possible.
I looked at some the top design practices for emails last year, but here are some broader tips, looking at email layout, imagery, typography, and more.

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16 Remarkable Remarketing Campaigns

We’ve put together a series of Look Books featuring inspirational email and on-site remarketing designs from some of the world’s biggest and best-loved brands. Take a look inside…
We’re pretty passionate about design here at SaleCycle. The difference between a good (re)marketing campaign and a truly great one is in the detail. And that detail is often in the design.
We’re always thrilled that so many of our clients are happy for us to take the lead in designing their remarketing creatives. Our designers love nothing more than firing out their latest concepts to the rest of the team to take a look at – and it’s something we take immense pride in (no doubt coming from the fact our CEO was a designer by trade himself!).

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[Infographic] Designing Email for the Apple Watch

Emily Seaman takes on the Apple Watch, with a collection of design tips to ensure your emails are watch friendly!
By 2018 the wearable device market is forecast to hold a value of $12.6m Worldwide, with shipment estimates of 111.9m units.
With the Apple Watch being relatively new, there are still issues to overcome when designing emails for such a small screen. Hopefully, these problems will be fixed in future updates, Apple do have a track record for great email clients. But for now, here are a few tips to make your emails look the best they can and have maximum impact on your readers! (more…)

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Google Inbox and What It Means for Email Remarketing

SaleCycle’s Andrei Coconasu looks at Google’s latest offering, Inbox, and how its effects the world of email remarketing.
For the past couple months SaleCycle’s Implementation Team has been testing our emails in Google’s new email client, Inbox. Design-wise, Inbox brings in Google’s new Material Design style, as it has to their other platforms. Animations are smooth, the text is clean and crisp and menu bars are very lively and aggressively coloured; overall it’s very pleasing on the eye! (more…)

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A Fashionista's Guide to Email Remarketing

SaleCycle’s very own ‘dedicated follower of fashion’ Caroline Fox gives her 5 top tips for making sure your Email Remarketing campaign really stands out from the crowd…
As my husband (and wardrobe!) will confess, I’m a prime target when it comes to alluring fashion advertising and marketing campaigns tempting me to add another item to my collection (especially shoes, a girl can never have too many shoes!). But while I may seem ‘frivolous’ to my husband’s untrained eyes, the key is all in the detail. If a brand hasn’t done its work to allure me, then it won’t get the sale, it’s as simple as that.
The average cart abandonment rate in fashion is around 73%. In an industry where it really is ‘all about the detail’ here are the five key things to consider when creating an email remarketing campaign to tempt these customers back:

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[Infographic] The Perfect Responsive Email

Keefe Au looks at the importance of a responsive email design and unveils our new interactive (and responsive!) infographic highlighting the key elements in designing that perfect responsive email.
I’ve been in the email game for over two years now and I’m still learning new tips and tricks to improve our open and click through rates on a daily basis.
In comparison with generic marketing or newsletter emails, the relevancy of the remarketing emails triggered by SaleCycle’s technology means we typically see open rates well in excess of 50%, making it even more important that they look great when recipients are reading them.

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Wearable Technology: Is It the Future of E-Commerce?

Inspired by the latest news from this year’s inaugural Apple Conference, SaleCycle’s Chris Wilson considers the impact that wearable technology could have on the future of e-commerce and whether we’re looking at more unwanted Christmas presents or the next big thing… 
The concept of Smartwatches and Smartglasses will be pretty familiar to the tech savvy consumers in this day and age, but the true potential of these technologies has not been fully discovered yet.
Out of the various developing technologies there are at the moment, wearable technologies are the ones that could present the largest opportunity for e-commerce. It’s important then that we keep an eye on their success in the market, and at the earliest sign of these technologies becoming as popular as Smartphones, websites will need to be ready to be optimised in order to be fully accessible to the customer.

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5 Incredibly Effective Ways to Improve Your Email

There has much debate on the effectiveness of email marketing. Does it really bring about the promised ROI?
Despite the introduction of new advanced tools and platforms to help businesses generate revenue and increase scalability, email marketing still remains as strong as ever, and in my opinion, the best tool to get the reach out to targeted prospects and clients.

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