Marketing Manager (and keen flight, hotel and hire car booker) Jack Ford, takes a look at the famed ‘peak seasons’ for the travel sector to find out if they still exist when booking a trip is always just a click away.
It has long been held as an accepted truth that the travel industry sees a peak in business at the start of the year.
It coincided with January sales, when shoppers flocked to the high streets and malls to grab too-good-to-miss deals.
But now that cheap travel is available all day, every day at just the click of a mouse or the tap of the screen, is January still a big deal?
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