Welcome to the SaleCycle 2023 Black Friday Ecommerce Stats & Trends Report Webinar, presented by Brad Ward our SEO & Content Manager and author of this report, and Casey Turnbull, our Marketing Specialist at SaleCycle.
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With mobile taking up the majority of ecommerce browsing, sales and overall conversions, it’s important for etailers to focus on the behaviours of online visitors to avoid shopping cart abandonment.
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In today’s world of ecommerce, businesses are always looking for new and innovative ways to improve their marketing and ecommerce customer journey to avoid cart abandonment and boost sales. Because of this, one technology that has gained popularity in recent years is chatbots.
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According to stats from the new SaleCycle 2023 Ecommerce Stats & Trends Report – and previous reports – mobile accounts for the majority of visits to etailers, as much as 75% compared to desktop.
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In today’s hyper-competitive ecommerce landscape, it’s not enough to simply have a great product and an attractive website. In order to stand out, ecommerce marketers need utilise conversion rate optimisation techniques to create a sense of urgency that motivates potential customers to take action, and avoid cart abandonment.
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Mother’s Day marketing campaigns are a great opportunity to generate new sales while also tapping into your customer retention strategy to improve conversion rate optimisation.
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When your online visitors are ready to make a booking, a purchase, or any other conversion, it’s essential that the next step in the sales funnel is clear.
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Understanding customer loyalty and behavioural segmentation within your target market is essential for businesses, as it helps them to develop marketing strategies that will be effective in convincing potential customers to buy their products.
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Understanding the purchasing behaviour of a target market when using behavioural segmentation is essential for businesses, as it helps them to develop marketing strategies that will be effective in convincing potential customers to buy their products. This information allows businesses to create the correct campaigns at the right time and tailor the ecommerce customer journey in order for online brands to boost sales and see profits – all while reducing cart abandonment rates.
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